ONLY TO GET SEEN BY A FEW PASSER-BYERS, AND VERY FEW BUYERS?
Whether you have a brand-new program or you’ve been in the online expert space for awhile, there is one thing we know to be true:
A lot of people do what you do, but no one does it like you do.
And the problem isn’t you. It’s that your program gets lost in the scroll or buried in someone’s Promotions tab… and that’s IF what you share actually shows up in feeds or in inboxes.
You’ve been spinning your wheels trying to get your offer noticed; and you’ve tried every strategy that you’ve been served up from marketers telling you, “all you need is…”
… an email list
… an IG reels strategy
… Facebook ads
… a DM strategy
… a YouTube strategy
… a podcast
… a free book
… a first-born unicorn-pegasus named Penny 🦄…
Okay, that last one, most likely won’t help with selling your program, but all the others… sure.
The problem with these programs is they make it sound like it is so easy to follow a single strategy and turn it into a bankroll of cash – when in fact THEY are using a combination of ALL these things to get their offer in front of YOU.
And if you are looking to add $10,000+ to your monthly recurring revenue through a course, coaching or membership, then you need to do the same thing.
That’s not easy. Especially when you are already wearing so many hats in your business 🎩.
What’s easy for you is loving on your clients, teaching others to do the things you do, coaching people towards improving their lives using the unique methods that you’ve spent years crafting.
And that’s where you should spend most of your energy. That’s what will pay off in the long run and actually get you the financial and time freedom you crave.
As long as you have a rinse-and-repeat system that takes the guesswork out of marketing your offer.
You are not about the get-rich quick tricks that the “all you need is…” marketers try to sell you. These tactics lead to launch burnout, list churn and unpredictable profits.
You, my ambitious Entrepreneur friend, are in this for long-haul, financial freedom.
After years of building and launching courses, coaching programs, and monthly subscriptions for the biggest names in personal and professional development, I noticed a pattern that was present in each of our most successful campaigns.
That’s the business model you need…
Set Your Offer Up for Success
This is why you want to learn from someone who has built dozens of courses with the best in the biz → I teach you how to double the value of your offer and expand your product line, without creating any new content.
In this module, you’ll learn how to:
- find the true value of your product so you understand how to price your offer.
- position your content so you can repurpose it for lead magnets, bonuses and additional offers.
- build a customer journey that converts your leads into buyers through our signature 3-phase approach.
- create the 3 most critical connection points of your funnel so that you never have to “sell” again! It’s all value-driven content, serving up what you do like no one else can.
After this module, you’ll know exactly how to position your offer so it stands out and the customer journey you will build to transition your lead into your buyer in 12 days.
🎥 Video Lesson
🗒 Worksheets
✨ Offer pricing criteria
The Buyer’s Brain
There is your audience and there is your buyer. Those two are not always the same profile, but they both want more from you.
In this module, you’ll learn how to:
- use the 4-types of value content you need to make for your audience. The Value Pyramid will make it easy-peasy to write headlines and communicate that simple (yet so challenging) question of: “what do you do?”
- get inside your ideal client’s head to know who they are and the exact words they need to hear from you in order to say, “heck, yes!”
- execute our 4 Jason Bourne-level spy tactics to find the root of your ideal client’s problem so you can serve them up the perfect solution.
- Shift your content mindset from features to benefits. Your customer isn’t buying a course or a call with you…
After this module, you’ll understand with TOTAL CLARITY the mind of your buyer AND how to position the true value of your business.
🎥 4 Video Lessons
🗒 Worksheets
✨ Ideal Client Avatar Questionnaire
Lead Magnet-ifier
The right lead magnet will transform your business, but most people in your market get it SO wrong. The right lead magnet will attract your ideal client and MAGNIFY the true value of what you have to offer, so you can enjoy pitch-free selling.
In this module, you’ll learn how to:
- decide the type of lead magnet that works best for your offer based on our unique offer value formula.
- meet the two critical connection points between your lead magnet and your offer that creates a seamless transition from free to $$$.
- avoid creating a lead magnet from scratch by digging into the building blocks of your product.
- use the 3-part framework to create your *perfect* lead magnet – this means knowing exactly what to include and what to strategically exclude so your audience wants more.
After this module, you’ll have the BEST lead magnet that aligns with what your customer wants… All without making a stitch of new content and NEVER PITCHING AGAIN!
🎥 2 Video Lessons
🗒 Worksheets
✨ Lead magnet criteria grid
Build Your Pre-Launch
You’re in the PRIMETIME now! This section of the course is all about priming your leads and setting them up (and YOU up) for a successful launch.
We will show you the assets you need and exactly how to make them.
In this module, you’ll learn how to:
- make ads that captivates your ideal client’s attention and cost you next-to-nothing (yes! Even in the ever-changing Meta-Verse)
- create content for your social platforms that leaves your audience begging for more information.
- use our 3-part page builder to create an opt-in page that captures more leads and naturally builds a waitlist for your offer.
- write a welcome email sequence that gets your lead ready for Phase 2. Includes an email-by-email breakdown, and how you can tailor the message for both.
After this module, you’ll have every asset for you Pre-launch - from ads, social media, emails and pages. All of it using content that already exists and speaks directly to your ideal client.
🎥 4 Video Lessons
🗒 Worksheets
✨ Google Doc templates to write your ads, emails and landing pages
12 Day Launch Framework
In this module, you’ll go day-by-day to create a launch that converts higher than anything you’ve every tried and is optimized so you don’t leave any money on the table.
You will go from a launch so small that you could send personal thank you cards to each buyer; to a Post-It Wall of Many Colors celebrating the hundreds of each of the new students in your program!
In this module, you’ll learn how to:
- write emails that get opened, clicked and forwarded using our H.E.A.T. formula.
- plan each email in your sales sequence so it speaks directly to your avatar like you’re BFFs.
- create a sales page following our 18-part blueprint with fill-in-the-box templates that makes it easy to convey the value of your offer and knocks out buyer objections like you’re Babe Ruth.
- optimize every twist and turn of your funnel to prevent costly leaks and easily transform your launch into an evergreen sales engine.
After this module, you’ll have everything you need to create your sales page, sales emails and the secrets to optimizing each area of the funnel. People will gobble up your offer like a game of Hungry, Hungry Hippos.
🎥 5 Video Lessons
🗒 Worksheets
✨ Google Doc templates to write your ads, emails and landing pages
Make It Pretty’s Launch Lab
ENROLLING NOW FOR INSTANT ACCESS AND Q2 LAUNCH SPRINTS
The Launch Lab
- Lifetime access to the 16-video, Launch Lab training content
- Copy + Paste email templates to nurture your audience straight into your offer (value $297)
- Sales page copy builder. Go section-by-section to create a sales page with multiple conversion points (value $297)
- Sales email sequence. Know what to send, when to send it and how to write a sales sequence that sales itself (value $297)
✨ BONUS #1: Access to the Make It Pretty private community (value $297)
✨ BONUS #2: Facebook Ads Masterclass (value $997)
Total Value: $3,229
YOUR INVESTMENT:
4 Payments of
$257
ENROLL NOWThe Launch Lab
- Lifetime access to the 16-video, Launch Lab training content
- Copy + Paste email templates to nurture your audience straight into your offer (value $297)
- Sales page copy builder. Go section-by-section to create a sales page with multiple conversion points (value $297)
- Sales email sequence. Know what to send, when to send it and how to write a sales sequence that sales itself (value $297)
✨ BONUS #1: Live Launch Support: 3 LIVE AMA Sessions with our team of experts to get your launch questions answered. We will help you build, troubleshoot and optimize your launch! (value $1,050)
✨ BONUS #2: Access to the Make It Pretty private community (value $297)
✨ BONUS #3: Facebook Ads Masterclass (value $997)
Total Value: $4,279
YOUR INVESTMENT:
$997
ENROLL NOW
Check out our bonus masterclass...
EVERYTHING YOU NEED TO LAUNCH FACEBOOK ADS OVER THE WEEKEND
In this comprehensive training, you will go from a Facebook Ads newbie to Meta Master. You will know exactly how to leverage Facebook ads to turbo-boost your lead growth (without risking your cash flow!)
When you master Facebook ads with the Make It Pretty team, you can expect to see…
- More predictable income that you can forecast before your launch even starts. You’ll know how much to spend and how to cover those costs without taking it out of your bottom line.
- You’ll be able to navigate the Facebook Ads portal like a trusty Waze partner (not a highlighter and a MapQuest in the passenger seat).
- More of your ideal clients stopping in their daily scroll to see what you have to offer then click, click, clicking to get that amazing lead magnet you create after the Launch Lab.
🎥 13 Video Lessons 🗒 Worksheets ✨ Ad templates and swipes
I WANT THESE BONUSES!
Your investment in the Launch Lab is also an investment from our team to ensure you have everything you need for a successful launch.
I’ve spent years perfecting this launch strategy and I waited to put my brand on it until I felt it was worthy of your investment.
I don’t want any product from Make It Pretty to feel fluffy and underwhelming. It’s why we work our ass off to over deliver. We take your investment very seriously.
That’s my commitment to you. Here’s what I need from you → If you do the work and find that the Launch Lab didn’t deliver within the first 14 days or your enrollment, then let us know. Show us that you did the coursework and still felt it wasn’t the right fit, and we will send you a full refund.
I’m confident in the Launch Lab, and more importantly, I’m confident in YOU.
Do the work, see the results, or your money back! Deal?
ENROLL NOWLet’s Check to See if Launch Lab is For You
A service provider who has maxed out their local growth and exhausted their time.
You know you can help more people outside your bubble, all while doing it on your time. A coach who is ready to get away from the Zoom calendar stack of one-to-one clients. You’re ready to scale your coaching method to reach more people and one-day certify others to do what you do.
A creator with an amazing product that hasn’t reached its earning potential because you just can’t seem to find the right way to promote it.
You’ve tried other launch methods, but the results feel fluffy and don’t clearly communicate the amazing value you have to offer.
The Launch Lab is the plug-and-play method that lets you build it once, and launch it confidently over and over again.
This is your key to expanding your profits so you can finally achieve the time and financial freedom that made you get started in the first place.
We Do Some PRETTY Great Work
WE AREN’T ONES TO KISS 💋 AND TELL, BUT JUST KNOW THAT WE’VE IMPRESSED SOME PRETTY LEGIT PEOPLE
↓
Make It Pretty’s Launch Lab
ENROLLING NOW FOR INSTANT ACCESS AND Q2 LAUNCH SPRINTS
The Launch Lab
- Lifetime access to the 16-video, Launch Lab training content
- Copy + Paste email templates to nurture your audience straight into your offer (value $297)
- Sales page copy builder. Go section-by-section to create a sales page with multiple conversion points (value $297)
- Sales email sequence. Know what to send, when to send it and how to write a sales sequence that sales itself (value $297)
✨ BONUS #1: Access to the Make It Pretty private community (value $297)
✨ BONUS #2: Facebook Ads Masterclass (value $997)
Total Value: $3,229
YOUR INVESTMENT:
4 Payments of
$257
ENROLL NOWThe Launch Lab
- Lifetime access to the 16-video, Launch Lab training content
- Copy + Paste email templates to nurture your audience straight into your offer (value $297)
- Sales page copy builder. Go section-by-section to create a sales page with multiple conversion points (value $297)
- Sales email sequence. Know what to send, when to send it and how to write a sales sequence that sales itself (value $297)
✨ BONUS #1: Live Launch Support: 3 LIVE AMA Sessions with our team of experts to get your launch questions answered. We will help you build, troubleshoot and optimize your launch! (value $1,050)
✨ BONUS #2: Access to the Make It Pretty private community (value $297)
✨ BONUS #3: Facebook Ads Masterclass (value $997)
Total Value: $4,279
YOUR INVESTMENT:
$997
ENROLL NOW
Got Questions?
I'VE GOT ANSWERS.
